You’re juggling orders, customer questions, packaging, inventory… and now Instagram wants a post? 😩
If you’re staring at a blinking cursor wondering what to say—or worse, just posting a random photo and hoping for the best—you’re not alone.
The good news? Marketing your products doesn’t have to be complicated. You just need a rhythm.

Here are 10 post ideas product-based business owners can use on repeat to keep their content fresh, engaging, and actually converting 👇

The 10 Post Ideas:

1. Product Feature
   Showcase one item. Highlight what makes it special—whether it’s the materials, a new color, or who it’s perfect for.
   💡 Pro tip: Pair with a carousel of close-up details.

2. Behind-the-Scenes
   Show your process: sketching, cutting, assembling, packing orders. People love seeing how the magic happens.

3. Customer Love (Testimonial or UGC)
   Screenshot a kind review or share a photo a customer tagged you in. Social proof builds trust fast.

4. FAQ Post
   What do people ask you all the time? Turn that into a post. (Ex: “Can this be customized?” or “What size is it?”)

5. Meet the Maker
   Introduce yourself! Even a quick photo with a caption like “5 things you didn’t know about me” builds connection.

6. Time-Lapse or Reel
   Speed up your process and show your product coming to life.
   🎥 Not sure how? I include monthly mobile video templates in My Social Companion to make this super easy.

7. Holiday or Seasonal Tie-In
   Think gift guides, countdowns, or “Last day to order for [Holiday]!”

8. Before & After
   Whether it’s a workspace transformation, a design upgrade, or packaging glow-up—it’s a scroll-stopper.

9. Educational Tip
   Teach something! Share how to care for your product, how it’s made, or even something about the material you use.

10. Call to Action
    Be direct: “Just restocked!” “Spots open!” “Custom orders close Friday!” Make it easy for people to take action.

✨ Want these ideas mapped out for you every month—plus caption prompts, video templates, and more?
Join the waitlist for My Social Companion below, the monthly marketing membership made just for makers like you.