Marketing Tips Made for Makers

Instagram just did something huge.
As of July 2025, your public Instagram content can now appear in Google search results. Yes, that means someone could type “engraved acacia cutting board” into Googl...

Instagram just dropped a batch of updates that are… surprisingly useful. Yes, we’re talking about the Repost feature you’ve been dreaming about since the dawn of screenshotting, plus some other tweaks...

Back-to-school isn’t just for supply shopping—it’s a massive opportunity for makers to offer personalized, practical, and thoughtful products that parents and teachers actually want to buy.

If you’re...

Back-to-school season is one of the biggest opportunities of the year for makers—but it can also be one of the most overwhelming.

Between product prep, custom order deadlines, and the back-to-school ...

If you're a maker or small business owner selling custom products, you've probably wondered: should I stick with Etsy or build my own website on Shopify? Both platforms are incredibly popular—but they...

 If you're reading this and thinking,

“Ugh… I meant to do a Mother’s Day promo, but life got in the way.”
First of all—you’re not alone.

Makers wear a lot of hats. You’re not just the creator—yo...

If you're a maker or creative business owner, there's a good chance your Instagram account gets way more love than your inbox. And we get it—social media is flashy, fast-moving, and where most custome...

Let’s be real—writing captions is hard.
And if you’ve ever found yourself staring at your screen, typing the words “happy Monday,” and immediately deleting them… you’re not alone.

But here’s the good...

Let’s be honest: the word funnel sounds like something your high school econ teacher talked about when you were barely paying attention.

But if you're running a product-based business—even a tiny one...

Running a small business is no joke.

We all know it. Just because you're busy doesn't mean you have to give up your presence online. 
Batching your content is one of the most effective ways to stay c...

You’re juggling orders, customer questions, packaging, inventory… and now Instagram wants a post? 😩
If you’re staring at a blinking cursor wondering what to say—or worse, just posting a random photo a...