If you're a maker or creative business owner, there's a good chance your Instagram account gets way more love than your inbox. And we get it—social media is flashy, fast-moving, and where most customers hang out.

But here’s the thing most makers don’t realize:

Why Email Still Works (Even in 2025)

Let’s bust the biggest myth real quick:
📉 “Nobody opens emails anymore.”
Wrong. Email still has one of the highest ROI rates in marketing—$36 for every $1 spent.

And unlike social platforms that randomly decide whether or not to show your post, email guarantees delivery to the people who’ve already said yes to hearing from you.

3 Reasons Makers Should Be Using Email Marketing

1️⃣ You Control the Narrative

Social platforms change their rules every week.
Your email list? That’s yours forever.

You can tell your story, showcase new products, or run sales—without fighting an algorithm.

2️⃣ You’ll Sell More—Without Being Pushy

People who join your list want to hear from you.
A weekly or monthly email keeps your business top of mind, especially when they’re ready to buy a gift or treat themselves.

It’s like a virtual “tap on the shoulder” that says,

“Hey, I’m still here—and I’ve got something special for you.”

3️⃣ It Doesn’t Have to Be Complicated

You don’t need to write novels or send emails every day.

Think:
✉️ “New product alert!”
📸 “Here’s a behind-the-scenes of how I made this.”
🎉 “VIP early access for email subscribers only!”

Keep it simple. Keep it personal. That’s what works.

Don’t Know What to Say? That’s Where We Come In.

Every month inside My Social Companion, you get:

• A plug-and-play email sequence you can customize

• Subject line ideas + calls-to-action that convert

• Writing tips that help you sound like you—not like a marketing robot

No overthinking. No tech headaches. Just a clear, consistent email plan that grows your business quietly in the background.