Let’s be honest: the word funnel sounds like something your high school econ teacher talked about when you were barely paying attention.

But if you're running a product-based business—even a tiny one—you need to understand this concept.
Because it might be the reason your beautiful, handcrafted products aren't flying off the (virtual) shelves.

So… what exactly is a sales funnel?

A funnel is just a fancy way of describing the customer journey—from the moment someone discovers your brand to the moment they buy from you (and hopefully buy again).

Think of it like this:

1. Awareness – They find you on social media or through a Pinterest post

2. Interest – They check out your shop or website

3. Consideration – They follow you, sign up for your freebie, or browse your product pages

4. Decision – They add to cart, purchase, or message you to customize something

5. Loyalty – They come back for more or refer you to a friend

But here’s the kicker…

Most makers stop at step 1.

They only post on social media and hope it magically converts to sales.

But without an actual funnel in place, most of your potential customers are slipping through the cracks.

Why You Need a Funnel

🔁 It keeps people in your world longer.
A good funnel helps you nurture interest—even if they don’t buy right away.

📬 It builds your email list.
That list becomes your most valuable asset for launches, promotions, or slow sales seasons.

🎯 It makes your marketing more intentional.
You’re not just “posting and praying”—you’re guiding people to take action.

Here’s a super simple example of a funnel built for product-based businesses:

1. Lead Magnet – A freebie like “Top 10 Gift Ideas for Realtors” or your Brand & Business Builder Workbook

2. Email Opt-In Page – A landing page where people can download your freebie in exchange for their email

3. Welcome Email Sequence – A short email series that introduces your brand and shares value

4. Offer – A featured product, gift set, or limited-time discount

5. Ongoing Content – Social media, tips, stories, and behind-the-scenes to keep them engaged

TL;DR?

A funnel helps you:
✔️ Turn browsers into buyers
✔️ Grow your email list
✔️ Make more consistent sales

It doesn’t have to be complicated—but it does have to be intentional.