Let’s be real—writing captions is hard.
And if you’ve ever found yourself staring at your screen, typing the words “happy Monday,” and immediately deleting them… you’re not alone.

But here’s the good news:
You don’t need to sound like an influencer.
You don’t need to write novels.
You just need to sound like you.

Step 1: Get Clear on Your Brand Voice

Before you even start writing, ask yourself:

• Do I want to sound warm and personal—or bold and witty?

• Do I use emojis? Slang? Sarcasm? Formal language?

• If I said this out loud, would it sound like me?

💡 Pro Tip: Imagine you’re sending a voice message to a customer who loves your work. That’s your tone.

Step 2: Use AI—But Don’t Let It Take Over

Tools like ChatGPT can help brainstorm—but if you copy/paste without editing, it’ll sound generic real fast.

Instead:

• Use AI to give you a first draft

• Then rewrite it in your own voice

• Add your quirks, humor, or honesty

🎯 This is exactly what we teach inside My Social Companion—how to train your AI bot to “speak” like you.

 Let’s say you make personalized cutting boards and want to post about a new design.

You could ask AI:

Prompt:
Write a short Instagram caption for a handmade personalized cutting board. The tone should be friendly and casual. I want to highlight that this makes a great closing gift for Realtors and includes a custom name and date.

AI Response:
“Looking for the perfect Realtor gift? Our personalized cutting boards are handcrafted with love and engraved with the buyer’s name and move-in date. A beautiful way to say ‘Welcome home!’”

Now you make it yours:

Your Voice:
“I had so much fun engraving this closing gift for a sweet first-time buyer! Custom name + their move-in date on this acacia wood board = a keepsake they’ll actually use. Realtors, I’m taking 3 more custom orders this week!”

See the difference? Same message, but one sounds like a person. The other sounds like a brochure.

Step 3: Start With a Hook

The first line is the most important. Try these formulas:

• A relatable truth: “Packing orders at midnight again…”

• A question: “Ever wonder how I make this without losing my mind?”

• A bold statement: “This product flopped. Then it sold out.”

Step 4: Share the Why Behind the Post

Whether you’re showing a product, a behind-the-scenes video, or a customer review—don’t just post it. Add a little context.

Example:
📸 “These coasters were a last-minute request for a client who wanted a funny but classy gift. These were a hit!”

That one extra line makes it feel real—not robotic.

Step 5: Use Simple CTAs (Calls to Action)

You don’t have to say “CLICK THE LINK IN MY BIO NOW!!” every time. Try things like:

• “Tag a friend who’d love this.”

• “Want one like this? I’m taking 3 custom orders this week.”

• “Thinking about adding this to your cart? Let me know what questions you have!”

Want These Kinds of Ideas Every Week?

This is the kind of content we create inside My Social Companion every month.

You get:

• Caption prompts you can plug into AI

• A short video on how to “train” your bot to sound like you

• A done-for-you content calendar

• Video templates, email sequences, and more

All tailored for makers like you.